There are loads of platforms promising to increase web traffic and visibility for small business, but can they all deliver? Check out this comparison of the small business website offerings from Wix and Weebly:
Templates
Weebly offers hundreds of templates, or themes, which helps establish a consistent look and feel across your website. All templates are free to use and come in a variety of styles. There are new templates being added to the system each day, and it’s easy to switch themes even after you have launched your site.
Wix, on the other hand, has more than 500 beautifully-crafted templates that all work seamlessly with the apps in the Wix Market. While there may be a few less Ecommerce options than Weebly, the greatest advantage for Wix is its Artificial Design Intelligence (ADI) system, which can create a site for you from scratch in a few minutes.
Winner: Wix. Both Weebly and Wix have a strong offering when it comes to templates, but Wix ADI and its App Market help make its templates stand out.
Social Media Integration
Branding a business across multiple online platforms will increase awareness for the company. And, depending on the targeted demographic, the ideal customer base may be very social, media savvy, and expect all businesses to have a presence there.
All Weebly website templates have social media icons for Twitter, Facebook, LinkedIn, Pinterest, and more that will link to the business’s social media sites. Just insert the widget and wait for the likes, social shares, and number of followers to grow!
Wix also has a robust social media service, offering businesses a social feed right on their site, the ability to showcase Facebook comments on their website, and social media icons that link back to the social network. Plus, having the feeds integrated into the page keeps users on the business’s page instead of redirecting them to your social site.
Winner: Weebly. While both platforms have easy-to-add social buttons, Weebly has made it a point to include social as a main focus of its website builder.
Generating Leads
A website isn’t doing its job if it’s not generating quality leads. In order to grow, a business must find new consumers and increase awareness about its services. Both website platforms offer ways for businesses to capture more leads in less time.
Weebly offers an easy form builder so that businesses can capture contact information from visitors such as email and phone number. Wix helps businesses capture leads with easy contact forms, email marketing campaigns, and a live chat program.
Winner: Weebly. Its easy-to-use form builder helps you in ways that are simply unavailable with Wix.
Engaging Visitors
Engaging website visitors in a meaningful way leads to more time spent on a site and ultimately increased revenue for the business. This makes it very important for any website platform to enable the addition of engaging content, communication, and other interactive tools.
Weebly helps businesses keep visitors engaged with a variety of pre-designed templates that include blogging capabilities, plenty of room for images, and the ability to upload HD videos. To help businesses engage customers, Wix lets you share polls on your website to get consumer feedback, link social media content with the site, and add more than 200 apps for email marketing and more. Wix sites can also be fully customized to include multiple tabs of relevant content.
Small businesses can’t succeed if they’re not engaged online. And, quite simply, without the help of a website platform many hours will be needlessly lost. Both Weebly and Wix website builders allow for more efficiency when it comes to online marketing, cutting down on the time it takes to reach a broader audience.
Winner: Wix. With Wix and its apps you can easily engage visitors and keep them coming back for more.
Conclusion
Both Wix and Weebly have a well-deserved reputation as 2 of the best website builders available today. Each makes it easy to launch a site and adding social media and other 3rd-party integrations with each platform is simple. No matter which website builder you choose, you will have plenty of options when it comes to themes, templates and images. With that said, Wix has proven to be more reliable and professional then Weebly at the end of the day.
Overall Winner: Wix. With over 500 customizable templates, ADI and much more, Wix is the clear choice when compared to Weebly.
